Locally- based software outsourcing specialists say Thailand has the potential to export and serve international markets because the country has an IT workforce capable of developing software to international standards despite the global economic downturn.
Thailand has the opportunity to promote its services and develop software for international markets though the government should play an important role in promoting the software in this country as well, so as to create confidence in the local market and develop standard contacts between businesses and software developers.

Factors impacting market growth have come mainly from the domestic and international economic crises. Businesses and organisations have adopted a cautious approach to spending for IT. They also have the alternative of reducing their IT-management costs by opting for IT outsourcing, rather than IT sourcing, as this can cut IT investments by up to 30 per cent as well as reducing long-term investments.